Secondary Research 'FANTA'

FANTA!

I believe the target audience for Fanta is teenagers and young adults, the reason for this is all there adverts are animated, they also have a lot going on and there very quirky and enjoyable to watch. The gender I think it will most appeal to is women and the reason is as the whole advert is animated also have cute funny people. Girls/Women will understand the advert a bit as everyone is happy it’s all quirky looking and everyone is having a good time.

The way the producers have targeted them specific groups is the whole animation because it’s something different not a lot of adverts have all animation, in the most recent Fanta advert there is also some really catchy music in the background also having everything bouncing up and down gives it something different that other adverts don’t it just makes you laugh and makes you go out and buy that drink.

The most effective advertising technique Fanta used in there advert is wit and humour, they showed us this by everyone bouncing around and when they ran out of Fanta everybody stopped but they found another bottle and off they went again bouncing around. What Fanta are trying to say is if you buy this drink you will see a new side of life not just the boring aspects of it you will see everything differently be happy and bubbly.

The Fanta logo I think is very simple just a orange circle with Fanta written across the middle in bubbly writing which is blue and then a green leaf just above the writing in the circle. I like this as its plain and original but it looks really good. The slogan is ‘More Fanta. Less serious’ I also like this because like I said early its saying you can see things in a different way in a less serious way, you can just go out have Fanta and be happy.