Secondary Research 'DIET COKE'

Diet Coke

I believe this advert is designed for people in their 20’s and aimed towards the female’s this is because the advert has lots of puppets and there all girls, it could appeal to men to but I believe it looks like it is aimed more towards women. In the advert it says lighten up when she is handed a lot of paper work, so it’s an environment women are in. I believe the producers have targeted the audience well because they have based it in an office, the puppets say lighten up and chill so it’s a environment where there is a lot of stress, and all the puppets are ladies.

I think they only used one advertising technique but I think it’s a crucial one. During the whole advert they used wit and humour, this was portrayed by the puppets doing some weird dancing and it being in an office there not really meant to be dancing, they are meant to be working so the advert is saying loosen up and have some fun with Diet Coke.

The Diet Coke logo is very simple it has Diet written in black squiggly writing and Coke is written in bold red written, it’s simple but everyone knows what it is, i don’t think they need to add anything to their logo. The slogan is ‘The coke side of life’ this is very catchy and one of their better ones through recent years, this means just enjoy life loosen up and have a Coke its short and sweet and everyone will know what they mean by it.