Primary Research 'FANTA'

FANTA

In the Fanta commercial the cinematography they used i.e. lighting and camera angles, there was a good amount on each part. The lightning they used was very bright which made it easy to see, also it gave the impression that it was a sunny day and everyone was enjoying themselves, I believe the light was a sign of people’s mood which was happy and excited. They didn’t use many different camera angles during the advert, they used a MS, LS and a CU they also had a camera that was moving from one place to another which I thought felt and was really good and fitted in well with the advert. The advert starts off in someone’s bedroom, the props they have is a bed, a clock, a photo frame and a magazine. It then went onto someone’s balcony there was no props apart from a bottle of Fanta. Then it went into a street there was cars, trees, shops, houses, dogs and another bottle of Fanta. It also went into a car the props in the car there were two bubbleheads. The last set is at a courtyard and there is a basketball and a basketball hoop a book and another bottle of Fanta.  As the advert was animated I can’t really comment on the lightning but everything was really bright and you could see everything that was going on. During the video there was a lot of space it wasn’t to cluttered and you could everything that’s going on. There costumes are mostly casual ware apart from some of them were wearing some nice dresses. The sound during the whole advert was very funky and cool and something you would dance, the song is called It’s like that’ and it’s a song that makes you happy, it fits in with the advert really well

The advert doesn’t really have a story it just goes through the area, it starts off in a girl’s bedroom that is looking very miserable but then a man comes in with a bottle of Fanta and she drinks some of the Fanta and then she starts bouncing up and down. It then goes to someone’s balcony a girl is standing on the balcony and poring Fanta into someone’s mouth who is jumping up, then it proceeds to go into a car where they are just watching everybody bounce up and down and last it goes into a playground were people are playing basketball, then they run out of Fanta and everything stops bouncing but luckily the guy from the beginning of the advert comes back and has a bottle of Fanta which makes everyone and everything start bouncing again.

All the people in the advert are represented in a happy way, you can tell this by everyone has a smile on their face, everyone is bouncing around and everyone is just having a really good time. I believe they are represented in that way because Fanta want to tell people this is what Fanta does, it makes you happy, smiley and you just want to have a good time.

The target audience would be between teenagers and young adults because that’s the sort of age were you want to be out with your friends having a good time or partying, at that age you just want to be out.

The genre for the Fanta advert would be comedy, the reason for this is because it doesn’t only make you smile it makes you chuckle because its different to a lot of adverts, by using animated people made it that little bit more funny then it would of been if they were real people.

I believe the message that this advert gives you is to take things less serious and have fun, that is basically there slogan, there slogan is ‘More Fanta, Less Serious’ During the advert I do believe they use some advertising techniques but the main one is Wit and Humour this is because they use cartoon people as the main characters and everything is bouncing up and down even the buildings which makes it witty and makes you smile.

I feel that this advert has been and is very successful, it has really catchy music which would make you turn your head towards the TV instantly. The graphics are really bright which fills the room, which would also make you look towards the TV, also the movement of everything during the advert, everything is bouncing up and down which catches your. This advert is a very good advert because it does what every other advert needs to do and that is to catch the eye of the viewer.